WENDY'S // TWITCH ACTIVATION // "KEEPING FORTNITE FRESH"

WENDY'S // TWITCH ACTIVATION // "KEEPING FORTNITE FRESH"

When Fortnite announced a new game mode called Food Fight, pitting Team Burger against Team Pizza, Wendy’s joined Team Pizza. Because Team Burger stored their beef in freezers. AND. WENDY’S. DOESN’T. DO. FROZEN. BEEF.

Fun Fact: I could’ve been a pro gamer if my older brothers ever let me have a turn on our SNES.

AWARDS:

- 2019 Cannes: Grand Prix (Social & Influencer), 2 Gold (Entertainment, Media), 5 Silver (Social & Influencer, Entertainment, Brand Experience & Activation, Entertainment for Sport x2), Bronze (Media), 5 Shortlists (Social & Influencer, Entertainment for Sport, Direct x2, Brand Experience & Activation)

- 2019 D&AD: Wood Pencil (Digital Marketing – Use of Trends & Tactical Marketing)

- 2019 Clios: 2 Gold (Games – Branded Entertainment, Social Media – Direct), 2 Silver (Digital Mobile – Branded Media, Digital Mobile – Direct)

- 2019 Grand LIA (Digital)

- 25 Most Contagious Campaigns of 2019

- 2019 Immortal Awards Commendation