Nate Steele
Gatorade_Super_Bowl_GIForade_Activation_1.gif

GATORADE // DIGITAL ACTIVATION // "GIFORADE"

If you're going to talk about the Super Bowl on the Internet, you need to speak the Internet's language. So, Gatorade became GIForade.

AWARDS - 2018 Cannes: 2 Bronze (Entertainment, Social & Influencer), 4 Shortlists (Mobile x2, Digital Craft, and Brand Experience & Activation)
- 2018 Clio Sports: Gold (Direct – Social Media), Silver (Social Media (Single Platform Campaign), and Bronze (Partnerships & Collaborations)
- 2019 Ad Age A-List: Finalist
- 2019 Webby Awards: Social Media Campaign Nominee

FUN FACT: The inventor of the GIF says it should be pronounced "JIF." The inventor of the GIF is also an idiot.