If you're going to talk about the Super Bowl on the Internet, you need to speak the Internet's language. So, Gatorade became GIForade.
AWARDS - 2018 Cannes: 2 Bronze (Entertainment, Social & Influencer), 4 Shortlists (Mobile x2, Digital Craft, and Brand Experience & Activation)- 2018 Clio Sports: Gold (Direct – Social Media), Silver (Social Media (Single Platform Campaign), and Bronze (Partnerships & Collaborations)- 2019 Ad Age A-List: Finalist- 2019 Webby Awards: Social Media Campaign Nominee
FUN FACT: The inventor of the GIF says it should be pronounced "JIF." The inventor of the GIF is also an idiot.