Nate Steele
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GATORADE // DIGITAL ACTIVATION // "GIFORADE"

If you're going to talk about the Super Bowl on the Internet, you need to speak the Internet's language. So, Gatorade became GIForade.

- Cannes: 2x Bronze and 6x Shortlist
- Clio Sports: Gold, Silver, and Bronze

FUN FACT: The inventor of the GIF says it should be pronounced "JIF." The inventor of the GIF is also an idiot.